WRANGLER

Wrangler is a heritage workwear brand built on durability, comfort, and timeless grit. In today’s fast-paced digital space, the goal was to reintroduce its everyday utility through a relatable, modern lens.

‍

Our Approach‍

Bandolier Media crafted a casual, slice-of-life concept featuring @justaconstructionguy to bring authenticity and charm to the forefront.

Framed around a grounded, real-world moment, the piece highlights Wrangler as the go-to gear for people who put their clothes to work.

Wrong Brother brought the spot to life with clean visuals and a confident tone, designed for social-first impact while staying true to Wrangler’s roots.