Samuel Adams

Samuel Adams is a brand known for craftsmanship and bold flavor. With the rise of non-alcoholic brews, Bandolier Media developed a concept to position their NA option as the choice for beer lovers who want full taste without the buzz, perfect for anyone winding down after a hard day’s work.

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Our Approach‍

To bring that vision to life, Wrong Brother partnered with @justaconstructionguy to anchor the spot in relatable, everyday authenticity.

Set in a casual post-work moment, the video emphasizes refreshment, real-world practicality, and the idea that a good beer doesn’t have to come with alcohol.