Lubriderm

Long known as a practical, clinical skincare brand, Lubriderm needed help connecting with modern audiences in a way that felt more personal, giftable, and emotionally resonant.

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Our Approach‍

We reframed lotion as a gesture of care, especially for those who work with their hands and don’t typically prioritize skincare.

Featuring @justaconstructionguy, the spot pairs blue-collar grit with genuine warmth. The piece expands the brand’s reach without losing sight of its core values.