A cinematic brand film exploring how Dell’s Pro Rugged laptops stand up to the pressure faced by first responders and military teams. Built for tough conditions, the devices are shown in the environments where they matter most.

Our Approach


We created a POV-driven piece that moves between controlled lab testing and high-intensity field moments. Each setting was chosen to highlight core features like durability, weather resistance, and other rugged capabilities.

The goal was to reflect the realities of demanding jobs and show how Pro Rugged devices support the people who do them.

Written & Directed by

William Magnuson & Max Perkins

Client

Dell

Agency

SOL Marketing

Starring

Kelsey Pribilski– Engineer

Vincent Acevedo Jr. – Firefighter

Holt Boggs – Fire Chief

Abyon Ausar – Soldier

Shenoah Curley-Wildshoe – Soldier

Chris Florence - Police Officer

Crew

Tiger Hill – Director of Photography

Josue Segundo – Gaffer

Carolina Bayon – First Assistant Camera

Ben Marchi Hilton – Sound Mixer

Finn Corbett – Production Assistant