A cinematic brand film exploring how Dell’s Pro Rugged laptops stand up to the pressure faced by first responders and military teams. Built for tough conditions, the devices are shown in the environments where they matter most.
We created a POV-driven piece that moves between controlled lab testing and high-intensity field moments. Each setting was chosen to highlight core features like durability, weather resistance, and other rugged capabilities.
The goal was to reflect the realities of demanding jobs and show how Pro Rugged devices support the people who do them.
William Magnuson & Max Perkins
Dell
SOL Marketing
Kelsey Pribilski– Engineer
Vincent Acevedo Jr. – Firefighter
Holt Boggs – Fire Chief
Abyon Ausar – Soldier
Shenoah Curley-Wildshoe – Soldier
Chris Florence - Police Officer
Tiger Hill – Director of Photography
Josue Segundo – Gaffer
Carolina Bayon – First Assistant Camera
Ben Marchi Hilton – Sound Mixer
Finn Corbett – Production Assistant