Chosen Foods

Chosen Foods is known for clean, high-heat cooking essentials made with real, simple ingredients, like their fan-favorite Avocado Oil Spray. While already popular with health-conscious home cooks, the challenge was to make the product feel fun, accessible, and appealing to a broader audience.

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Our Approach‍

Bandolier Media developed a playful, character-driven social spot centered around a classic dad at the grill: confident, a little corny, and totally in his element.

We leaned into familiar backyard tropes while highlighting the ease, flavor, and transparency of Chosen Foods’ ingredients. The result is casual, funny, and makes clean cooking feel approachable without losing its edge.