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Burger King’s Impossible Whopper offers the flavor of beef without the meat, but convincing skeptics is part of the challenge. This spot was designed to win over the doubters with humor, curiosity, and a little imagination.
We created a playful, narrative-driven social piece featuring a skeptical scientist conducting a “taste test” on the Impossible Whopper.
With cinematic lighting, over the top humor, and surreal imagery, the spot frames plant-based fast food as both a revelation and a win for science.
William Magnuson & Max Perkins
Wrong Brother Productions
Henry Mouat – Scientist
Andrew Dudaronek – Janitor
Nic Bonesteel – Director of Photography
Fisher Joyce – Assistant Director
Veronica Ferreira – First Assistant Camera
Samantha Ward – Production Designer
Sammy Casey – Grip
Lily Perkins – Costume Designer
Jude Gravois – Sound Mixer
Joseph Fassiotto – BTS / Production Assistant
